Siddharth Vadgama
I Make Things

frog
Technology Director | January 2025 - Present
Lead Technologist | January 2021 - December 2024
Senior Frontend Developer | November 2018 - December 2020 (as Idean UK)

At frog I balance client work with strategic work that helps define what technology at frog UK looks like. I regularly work with areas of the business to define the scope of inbound work, and outbound responses to RFPs. Along with this I'm a champion for people experience. I endavour to do what I can to make frog a fun, interesting, and valuable place for people to be.

Achievements

• Led the build, launch, and ongoing maintenance of: Cards for Humanity, and The Universal Score.
• Architected & led a project running a team of 12 across four organisations to build a point of sale kiosk in a physical retail space.
• Worked with AIE to build interfaces and a mobile app for an experimental retail space, Cornershop.
• Set up and currently manage many of our internal tools including GitHub, Firebase, and Netlify.
• Co-defined our recruitment process, technical evaluation. I also lead on interviews.
• Led the migration of content from adaptivelab.com to idean.com, and aided in the migration from idean.com to frog.co.

Tribal Worldwide
Senior Frontend Developer | August 2017 - September 2018
Frontend Developer | July 2016 - August 2017

My role at Tribal encompassed a wide array of skills and responsibilities. I regularly worked both independently and as part of a team, depending on the scale and requirements of the project.

Achievements

• Expanded our capabilities in experimental fields, such as Mixed Reality, and Physical Computing.
• Developed multiple prototypes and MVPs under tight deadlines, ensuring rapid iteration and delivery.
• Led major rebuilds on volkswagen.co.uk to utilise modern design patterns and technologies.
• Led a team of developers in building a Vue/Metalsmith/Directus static-site generator with CI integration.
• Championed process improvements, introducing a more effective personal development framework within Tribal.
• Helped organise social events including parties, after-hours activities, and during-hours activities.

British Airways
Software Engineer | April 2015 - June 2016

The project involved working in an agile environment to re-imagine the entire booking experience of BA.com as an Angular application.

Achievements

• Built and maintained reusable components for use across the BA ecosystem.
• Ensured quality by writing effective unit and integration tests.
• Pushed methods of effective communication and working practices to allow for better collaboration across a remote team.
• Introduced hackathons to the team, and organised a trip to one where we built an internet-connected coffee machine.

SunEos
Technical Lead | October 2014 - December 2014

Brief stint in startup. Responsibilities there encompassed anything technical. This included mobile app development with Phonegap & NFC, building dashboards, along with designing and developing the website.

N9 Design
Junior Designer & Developer | October 2012 - June 2014

Built nine bespoke content-managed websites including n9design.com. Put onto an increasingly broad range of jobs, including artworking, e-flyers & bespoke web development. Worked full time from October 2012 to August 2013, and then part time until June 2014 - parallel to final year of study.